and Assisted Housing agency won top honors
12/14 as having made the nation's worst PR gaffe in 1995 for
announcing a major drug bust a day early, allowing the crooks to get
away. The blunder led the Top 10 list of Fineman Associates.
Other gaffes on the list:
Structural Dynamics Research Corp. for firing employee Bill Means
on "Take Your Daughters to Work Day," then escorting Means and his 8-
year-old daughter out of the building.
San Francisco Mayor Frank Jordan for baring all in the shower with a
pair of disc jockeys and warbling Frank Sinatra's "My Way" on a live radio
The National Rifle Association for describing federal agents as
"jackbooted thugs...wearing Nazi bucket helmets" in a fundraising letter.
McDonald's refusal to settle a defamation suit against two British
activists who accused company of ruining rainforests and poisoning
children, giving the activists more publicity.
Competitive Long Distance Coalition and NTS Marketing
"grassroots" lobbying to sway Congress on behalf of long-distance
companies, which was a corporate-based lobby effort.
White House guards for greeting VIP gay officials with rubber
gloves, forcing President Clinton to apologize for the blunder.
House Speaker Newt Gingrich for telling the press that Congress
had passed a tougher-than-usual budget bill because Clinton had
snubbed him aboard Air Force One.
Cincinnati Microwave for issuing a release denying allegations before a
Business Week article appeared, and then didn't mention the
charges raised in interview.
Ben Wright, a CBS golf commentator, took a double bogey in May
after commenting on the disadvantage large-breasted women golfers